Video & Creative

VIDEO CREATIVE// Video and creative that stops the scroll

Video is the highest-performing content format across every platform. From scripted brand films to AI-generated social clips, we produce it all.

Video Production and AI Creative

Video content that stops the scroll and sells your business

Custom quoted per project
NOW TAKING ON NEW CLIENTS
Limited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.
Get in touch to check current availability

Video is the highest-performing content format across every platform. AI-assisted production has made professional video content accessible to businesses that previously could not justify the cost. We produce brand videos, social content, ad creative and product demonstrations using footage, AI-generated visuals and animated graphics.

Every project is quoted based on length, format and complexity. We cover everything from scripting and storyboarding through to final edits optimised for the platform and audience.

What We Produce

Video and creative formats we work across

From thirty-second social ads to full brand films.

Brand and company films

Story-led films that communicate who you are and why clients should choose you. Designed for your website and key landing pages.

Social video content

Short-form content for Instagram Reels, TikTok and YouTube Shorts. Scripted, edited and formatted for each platform.

Ad creative

Video ads for Meta, TikTok, YouTube and Display. Scripted for conversion with clear hooks and calls to action.

AI-generated visuals

High-quality AI-assisted imagery and animation for brands without photography budgets.

Editing and post-production

Colour grading, sound design, motion graphics and captions. We edit footage you supply or produce from scratch.

Scripts and storyboards

Full creative development from brief to shooting script. Every project starts with a clear plan before production begins.

The Process

From brief to finished creative

Every project follows a clear brief-to-delivery process.

01

Creative brief and scripting

We start with the platform, the objective and the audience. Script and storyboard produced for approval before any production begins.

02

Production and editing

Footage captured or AI-generated visuals produced. Editing, colour grading and sound design added. First cut presented for feedback.

03

Revisions and delivery

One to two revision rounds. Final files delivered in the formats required for each platform.

VIDEO VS STATIC

How video performs against static content across every key metric

Video is not just more engaging. It generates measurably more of the outcomes that drive business growth across every platform.

Landing page conversion rate
+80% with video
Video vs static image
Social media organic reach
3x more reach
Reels and TikTok vs static posts
Ad click-through rate
+65% CTR
Video ads vs image ads on Meta
Brand recall after 24 hours
55% vs 10%
Video vs text and image content

Source: Wyzowl State of Video Marketing 2024 / Meta Ads Manager benchmark data. Video advantages have grown year on year as platform algorithms increasingly favour video.

Why SearchSoda

Video production without the agency overhead

AI-assisted production at realistic cost

We use AI tools to reduce production cost without reducing quality.

Platform-optimised from the brief

A brand film for the homepage is not the same as a TikTok ad. We create specifically for each platform and objective.

Scripts before screens

Production starts with a written script and storyboard. No money spent until the creative direction is agreed.

Common Questions

Questions about video production and creative

Not necessarily. We can produce content using AI-generated visuals, stock footage or animated graphics. If you have your own footage we can work with that too.
Every project is quoted individually. Get in touch with a brief and we will turn around a fixed quote within 48 hours.
Yes. We deliver in 16:9 for YouTube, 1:1 for feed and 9:16 for Reels, TikTok and Stories.
A short social video is typically one to two weeks. A brand film is two to four weeks depending on complexity.
Yes. Monthly retainer packages for regular social video content are available.
Yes. We use commercially licensed AI tools and the output is cleared for commercial use.
VIDEO CREATIVE IN DEPTH

Why video performs better than any other content format and what most businesses get wrong about producing it

Video now accounts for over 80 percent of all internet traffic and generates three times more engagement than any other content type on social media. On every platform, video content receives preferential algorithmic treatment because it keeps users in the app longer and generates more interaction signals. The platforms have an economic incentive to promote video, and the algorithm bias is a reflection of that incentive. For any business using social media as a marketing channel, this creates an unambiguous case for video investment.

The most common misconception about business video is that it needs to look expensive to be effective. The iPhone in your pocket can shoot 4K video at 60 frames per second. The limiting factor is not the camera. It is the lighting, the sound, the editing and most importantly the content itself. A video with a clear message, decent natural or ring-light lighting, audio recorded with a £30 lapel microphone and basic editing can outperform a slick corporate production that lacks a compelling point.

The first two seconds of any video are where the watch rate is lost or retained. A video that does not create immediate curiosity, answer an immediate question or provide an immediate reason to keep watching will lose the majority of its potential audience before the brand message has been communicated. We structure every video brief around the first two seconds, determining what will stop the scroll before we determine what the rest of the video needs to say.

AI video tools have transformed what is possible for businesses without the budget for traditional production. AI-generated avatars can present video content without a camera or a presenter. AI voice-over can turn written scripts into professional narration. AI editing tools can analyse long-form content and automatically extract the most engaging clips for social media distribution. We incorporate these tools where they make the most commercial sense, either as standalone video production or as an enhancement to human-led production.

We produce video content for businesses across the UK, including London, Manchester, Birmingham, Leeds, Bristol and throughout the country. We handle everything from creative concept through to final delivery, including all editing, graphics, music and captions.

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