INFLUENCER MARKETING// Influencer marketing that reaches real communities
The right influencer in front of the right audience converts better than almost any other marketing channel. We handle everything from identification to results.
Partner with creators who have the audience you need to reach
Custom quoted per campaignLimited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.Get in touch to check current availability
Influencer marketing works when the creator has genuine authority with the audience you need to reach and when the partnership feels authentic rather than transactional. It fails when brands pay for follower counts rather than engagement rates, or choose creators based on aesthetic rather than audience demographics.
We manage influencer campaigns from creator identification through to performance tracking. Every creator we recommend is assessed on engagement rate, audience demographics, content quality and brand fit. Not just follower count.
The influencer campaign process end to end
Strategy, sourcing, briefing, delivery and measurement.
Creator research and vetting
Creators identified by niche, audience demographics, engagement rate and brand alignment. Every recommended creator assessed before outreach.
Campaign brief and creative direction
Brief that gives creators clear direction while preserving the authenticity that makes influencer content trusted by audiences.
Outreach and negotiation
Creator outreach, rate negotiation and contract management. Deliverables, usage rights and exclusivity agreed in advance.
Content approval
Content reviewed against the brief before publication. Feedback provided within agreed timelines.
Performance tracking
Reach, engagement, saves and link clicks tracked per creator. ROI calculated against campaign objectives.
Campaign reporting
Full report covering creator performance and recommendations for future campaigns.
How an influencer campaign works
Clear process, measurable outcomes.
Campaign strategy and creator identification
Target audience, objective and budget defined. Creator shortlist produced with profile data, engagement metrics and audience demographics.
Outreach, briefing and content creation
Selected creators briefed and contracted. Content produced, reviewed and approved before publication.
Live tracking and campaign report
Performance tracked across all creator posts. Campaign report delivered on conclusion.
How much consumers trust different sources when making purchase decisions
Creator recommendations consistently outperform brand advertising on trust. The closer the creator is to the audience, the higher the trust.
Influencer campaigns built around genuine audience fit
Engagement rate over follower count
A creator with 20,000 highly engaged niche followers will outperform one with 200,000 disengaged followers every time.
Briefs that preserve authenticity
We give creators direction while preserving the natural voice that makes their content trusted.
Tracked to commercial outcomes
We measure link clicks, promo code usage and conversion data where available.
Questions about influencer marketing
Why micro-influencers consistently outperform celebrities for most brand objectives
The influencer marketing landscape has changed significantly since its early days as a celebrity endorsement channel repackaged for social media. The data on influencer performance now clearly shows that for most brand objectives, micro-influencers (typically defined as creators with 10,000 to 100,000 followers) generate higher engagement rates, more authentic audience trust and better commercial outcomes per pound spent than macro-influencers or celebrities with millions of followers.
The reason is audience composition. A celebrity with two million followers has an audience that is geographically and demographically diverse, with varying levels of genuine interest in the celebrity's opinions on any specific product category. A food blogger with 25,000 followers who posts exclusively about London restaurants has an audience that is overwhelmingly interested in exactly that: London restaurants. When that blogger recommends a specific product or venue, the recommendation reaches people who are precisely the target customer and who trust the recommendation because they trust the creator's judgment in that specific domain.
Engagement rate is the most reliable performance metric for evaluating an influencer's commercial suitability. An account with 500,000 followers and an engagement rate of 0.2 percent is reaching fewer engaged people per post than an account with 50,000 followers and an engagement rate of 4 percent. Engagement rate declines predictably as follower count increases, which is why reach alone is not an adequate basis for influencer selection.
The brief and the creative brief matter as much as the influencer selection for campaign performance. An influencer given a restrictive script that constrains their natural voice will produce content that their audience reads as advertising rather than recommendation, which dramatically reduces its effectiveness. The most effective influencer content is typically produced when the influencer is given clear information about the product, the key messages that need to be communicated and the mandatory disclosures required, but genuine creative freedom in how they communicate those messages.
We manage influencer marketing campaigns for UK brands across every sector, including businesses based in London, Manchester, Birmingham, Leeds, Bristol and throughout the country. We source and vet influencers, manage the brief and contract process, oversee content production and reporting.
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