LOGO DESIGN// Logo design that works everywhere
First impressions are everything. We create logos that are distinctive, versatile and built to last, not just look good on a business card.
A logo that works everywhere it is asked to work
£500 one-off · 3 concepts · 2 revisionsLimited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.Get in touch to check current availability
A good logo does two things: it communicates what a business is about and it works at any size, in any colour and in any context. Most cheap logos fail the second test. They look fine on a white background at full size and fall apart on a dark background, as a favicon or embroidered on a uniform.
Our logo design service is £500 for three distinct concepts with two rounds of revisions. You receive every file format you will ever need and full ownership of the work. No stock icons, no template generators.
Three logos, tested the way a logo actually gets used
Most logos get shown once, large, on a white slide. That is not where they have to survive. Put each mark on white, on black, on a brand colour and over photography, then drag the size down to a 16 pixel favicon and see what holds together.
These are the three marks we drew for SearchSoda Arcade, our own browser games. They are the real supplied files, shown at real sizes, rather than a mockup of them.
Everything in the £500 logo design package
No hidden extras, no file formats held back behind an upgrade.
Three distinct concepts
Three different design directions, each with a rationale. Not variations of the same idea.
Two revision rounds
Two full rounds of revisions on your chosen direction, within the agreed timeline.
Light and dark versions
Primary logo on white and a reversed version for dark backgrounds. Both in every format.
Logomark and full logo
The icon on its own, the wordmark on its own and the combined lockup. All three, all formats.
All file formats
SVG, PNG with transparent background, PDF and EPS. Every format a designer, developer or printer could ask for.
Full ownership
You own the final artwork outright. No licensing, no attribution requirements, no ongoing fees.
How logo design works from brief to files
A structured process that produces considered work.
Brief and discovery
A short questionnaire covering your business, your audience and the brands you admire. The brief drives every decision.
Concept presentation
Three distinct logo concepts with rationale for each direction. You give feedback and we move into revisions on your chosen direction.
Revisions and file delivery
Up to two revision rounds. Final files delivered in every format within the agreed timeline.
Logo design without the usual frustrations
Original work, every time
No stock icon libraries, no template generators. Every concept drawn specifically for your brief.
Every file on delivery
We do not hold file formats back to sell upgrades. SVG, PNG, PDF and EPS are included as standard.
Rationale behind every concept
We present each concept with a written rationale explaining the thinking. Feedback becomes more productive when you understand the decisions.
Questions about logo design
What makes a logo work and what common logo mistakes cost businesses significantly more than the original design
A logo has four jobs: to be recognisable, to be memorable, to work across every context it will appear in and to communicate something appropriate about the business it represents. A logo that does these four things does not need to be complex or clever. The most recognisable logos in the world are almost universally simple: a tick, an apple, a pair of arches. Complexity is not sophistication. Clarity is sophistication.
The most common logo mistake that costs businesses money is not the logo itself but the file formats and variants delivered with it. A logo that only exists as a PNG file cannot be used at large scale without quality loss. A logo that only works on a white background cannot be used on dark backgrounds, merchandise or coloured packaging. A logo without a monochrome version cannot be used in black and white contexts. A logo without a stacked (vertical) variant alongside a horizontal variant cannot be used in square or portrait formats. Discovering these limitations when you need to produce signage or branded merchandise, months or years after the original design, typically requires paying for additional design work that should have been included from the start.
Font choice is as important as the mark itself for most logos. A wordmark-only logo, where the business name is set in a distinctive and appropriate typeface, can be as recognisable and effective as a pictorial logo or combination mark. The typeface communicates personality: a serif font conveys tradition, heritage and authority; a geometric sans-serif conveys modernity and precision; a script communicates approachability and creativity. The font choice should reflect the actual personality of the business rather than the designer's aesthetic preference.
Colour choices in a logo carry significant psychological weight and have practical implications. Every logo should have a monochrome version because not every application will support colour. The primary brand colour should be specified precisely in HEX, RGB, CMYK and Pantone to ensure colour consistency across digital and print applications. A colour that looks vibrant on screen may look dull in print, and a colour that looks professional in Pantone will look different in process CMYK if the specifications are not managed carefully.
We work in Bloomsbury, central London, and take on projects anywhere in the UK. Every project starts with a brand discovery session that establishes the values, personality and positioning the visual identity has to carry. Every project delivers multiple concept directions, multiple revision rounds and a complete file pack in every format needed for professional use.
Ready to get started?
Book a free consultation and we'll put together a specific plan for your business.
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