TIKTOK ADS// TikTok Ads that convert attention into customers
TikTok's algorithm gives brands unprecedented organic reach, and its advertising platform amplifies it further. Reach younger audiences at lower CPMs than any other platform.
Reach the audiences your competitors have not found yet
From £750 per monthLimited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.Get in touch to check current availability
TikTok has grown from a social platform into one of the most powerful advertising channels available to consumer brands. It reaches audiences that are increasingly difficult to engage on Facebook and Instagram, and its algorithm rewards creative quality over budget size. A engaging video ad can reach millions of people without the spend required on Meta.
TikTok Ads management from SearchSoda starts at £750 per month flat fee. The creative is the most important variable: TikTok advertising rewards content that fits the platform rather than content repurposed from other channels.
Half your frame is covered by the interface
On TikTok the caption sits over the video and the interface eats the right side and the bottom. Anything past about 100 characters hides behind a more. Type into the left and watch the safe area, then switch tabs to see the same words on Google, Meta and LinkedIn.
On TikTok the copy is an overlay, not a caption block. The right-hand icon rail and the bottom button cover a real part of the frame, so the safe area is narrower than any mockup suggests. Always check a platform preview before you spend money.
Talk to us about your campaigns
TikTok campaign management in full
From creative strategy to performance reporting.
Creative strategy and brief
TikTok ads that work look like TikTok content. We produce briefs that match platform behaviour: native feel, strong hook in the first two seconds.
Audience targeting
Interest-based, behavioural and lookalike audiences. Custom audiences from your CRM or website visitor data where available.
Campaign types
In-Feed Ads, TopView, Brand Takeover and Spark Ads depending on objective and budget.
Creative testing
Multiple ad variations tested simultaneously. We monitor frequency and rotate creative before engagement drops.
Weekly optimisation
Bids, audience targeting and creative performance reviewed weekly.
Monthly reporting
Spend, impressions, CPM, CTR, cost per result and ROAS where applicable.
How we run TikTok advertising campaigns
Creative first, then targeting, then optimisation.
Creative strategy and audience research
We establish what type of content works for your category on TikTok before building any campaign.
Campaign build and launch
Campaigns built with appropriate objectives, formats and bidding strategies. Pixel and events tracking verified before any spend goes out.
Weekly management and creative refresh
Performance reviewed weekly. Creative rotated before fatigue sets in. Monthly report delivered.
TikTok vs other platforms: CPM and engagement comparison
TikTok consistently delivers lower CPMs than established platforms while maintaining higher engagement rates, making it the most cost-efficient reach channel for the right audience.
Why TikTok is one of the fastest-growing ad platforms
TikTok Ads with a creative-first approach
Creative that fits the platform
Repurposing a Facebook ad for TikTok rarely works. We brief content that behaves like organic TikTok content.
Fast creative rotation
TikTok audiences disengage quickly. We brief replacement creative before performance drops rather than after.
Lower entry cost than other platforms
TikTok still offers lower CPMs than Facebook and Instagram in most categories.
Questions about TikTok Ads management
Why TikTok Ads require a completely different approach from other platforms
TikTok's algorithm is fundamentally different from Meta's. While Meta uses your past behaviour and stated interests to predict what you might like, TikTok's For You page learns from what you actually watch, rewatch, share and comment on in real time. This means TikTok is much faster to deliver content to people who are interested in it, and it gives brands without an existing audience a more equal footing with established ones. A video from a brand account with 100 followers can reach millions of people if the content resonates.
The creative implication of this is significant. On TikTok, the creative is the targeting. You cannot compensate for poor creative with precise audience targeting in the way you can on Meta. The content needs to feel native to the platform: shot and edited like organic TikTok content, with text overlays, trending audio or original sound, and a first two seconds that creates genuine curiosity or immediate value. Content that looks like a traditional ad will be scrolled past at a higher rate than content that looks like an interesting video that happens to mention a brand.
TikTok's demographics have shifted significantly. The platform is no longer exclusively under-25. The 25 to 34 age group is now one of the fastest-growing segments on TikTok in the UK, and over-35 usage is growing consistently. For brands targeting millennials and younger Gen X, TikTok now needs to be part of the paid media mix in a way that was not true three years ago.
Spark Ads are one of the most effective TikTok ad formats for brands. Rather than running a traditional ad, Spark Ads boost existing organic content from your own account or from creators, so they appear in the feed natively and accumulate all the likes, comments and shares as organic engagement on the original post. This creates a flywheel effect where the social proof from the ad spend compounds the organic performance of the content.
We manage TikTok Ads for brands across the UK, including London, Manchester, Birmingham, Leeds, Bristol and Glasgow. We handle creative strategy and production alongside campaign management, since creative quality is the primary determinant of TikTok Ads performance.
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