Growth & CRO

PODCAST PRODUCTION// Podcast production that grows your audience

Podcasting is the fastest-growing content format in the UK. We handle everything, from initial setup and recording guidance to editing, SEO-optimised show notes and distribution to all major platforms.

Podcast Production

Launch and grow a podcast that builds authority and attracts your ideal clients

Custom quoted per project
NOW TAKING ON NEW CLIENTS
Limited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.
Get in touch to check current availability

A podcast done well builds authority in your industry, creates a consistent touchpoint with your audience and generates content that can be repurposed across video, social, blog and email. The barrier is production: recording, editing, transcription, show notes, distribution and promotion require skills and time that most business owners do not have.

We handle the full production process from episode planning through to distribution across all major platforms. We can work with businesses launching new podcasts and with existing shows that need consistent, professional production.

What We Produce

Full podcast production from recording to distribution

Every element of the production process handled.

Recording setup guidance

Technical brief for recording quality. Microphone recommendations, room setup and recording software configured.

Audio editing and mixing

Background noise removal, level normalisation, music intro and outro, ad break insertion and final master produced.

Show notes and transcription

Full episode transcription and formatted show notes with timestamps and key takeaways. SEO-optimised for search discovery.

Platform distribution

Submission and management across Spotify, Apple Podcasts, Amazon Music and all major directories.

Social content creation

Audiogram clips, quote graphics and short-form video clips produced from each episode for social media.

Analytics and growth

Download tracking across platforms. Growth strategy covering audience building, guest outreach and promotional channels.

The Process

From concept to published episode

A repeatable production process that scales with your show.

01

Show concept and setup

Format, length, frequency and target audience defined. Show artwork, intro music and trailer produced. Distribution accounts created and configured.

02

Episode production

Raw audio received and edited. Transcript produced. Show notes written. Final audio files delivered for review. Published on schedule once approved.

03

Promotion and growth

Social content produced from each episode. Guest cross-promotion coordinated. Download and subscriber growth tracked monthly.

THE ATTENTION GAP

How much of each format your audience actually consumes

Most content is scrolled past in seconds. Podcast listeners are the exception, and the attention they give makes them significantly more likely to act.

Podcast episodes
80%
80% listen to completion
Long-form video YouTube
50%
Avg 50% completion rate
Blog posts and articles
40%
Avg 40% read to the end
Email newsletters
25%
Avg 25% read beyond preview
Social media posts
5%
Avg 3 seconds of attention

Source: Edison Research Infinite Dial 2024 / Chartable podcast analytics. Content completion rate directly affects brand recall, trust and purchase intent.

Why SearchSoda

Podcast production that runs without burdening you

Full production, not just editing

You record the conversation. We handle everything else from editing to distribution to social promotion.

Show notes that rank in search

Every episode gets SEO-optimised show notes that help the podcast be discovered through web search as well as podcast platforms.

Growth strategy, not just production

Production quality keeps existing listeners. A growth strategy brings new ones. We include both.

Common Questions

Questions about podcast production

Not necessarily. Good results are achievable with a decent USB microphone and a suitable room. We provide a recording setup brief.
Typically two to three business days from receiving the raw recording to final files.
Guest research and outreach is available as an optional addition to the production service.
Spotify, Apple Podcasts, Amazon Music, Pocket Casts and all major directories through a hosting platform.
Yes. We audit the current production quality and workflow before recommending what to change.
Download volume, subscriber growth, listener retention per episode and business outcomes attributed to podcast listeners.
PODCAST PRODUCTION IN DEPTH

Why podcasting is one of the highest-return content formats for building industry authority

Podcasting captures attention in a way that almost no other content format does. The average podcast episode completion rate is around 80 percent, compared to 40 percent for blog posts read to the end and 50 percent for YouTube videos. Podcast listeners spend time with hosts in a way that creates genuine familiarity and trust over time. A podcast that consistently delivers valuable content to a specific audience builds a relationship that is qualitatively different from most digital marketing touchpoints.

The business case for podcasting is strongest when the target audience is a specific professional or industry group, when the sales cycle is long and trust-dependent, and when the business has genuine expertise and interesting perspectives to share. A B2B SaaS company, a specialist consultancy, a financial services firm or a recruitment agency with a defined industry focus are all well-suited to the format. A business selling commodity products to a general consumer audience is typically not.

The production quality threshold has risen significantly as podcast listening has become mainstream. Listeners have become accustomed to professional audio quality through major podcast networks and will often stop listening to a podcast with poor audio in the first two minutes. This does not require expensive studio equipment but it does require the right microphone setup, a treated recording space and professional editing to remove the background noise, hesitations and mistakes that are inevitable in a natural conversation.

Distribution and promotion are where many podcast productions fail. Producing excellent content is necessary but not sufficient: that content needs to be distributed to all major platforms, promoted through social media clips and audiograms, included in email newsletters and listed in relevant podcast directories. We handle all of this as part of the production service, so clients focus on the conversations rather than the logistics.

We produce podcasts for businesses across the UK, including London, Manchester, Birmingham, Leeds, Bristol and throughout the country. We can work with clients who are entirely new to podcasting and those with existing shows who need a more professional production partner.

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