HEALTH WELLNESS// Digital marketing for physiotherapists, therapists and health and wellness practitioners

The health and wellness sector in the UK encompasses an enormous range of disciplines, from regulated clinical professions like physiotherapy and osteopathy to unregulated complementary therapies. The digital marketing approach differs significantly depending on where on that spectrum a practitioner sits. A physiotherapist with HCPC registration can make clinical claims and discuss specific conditions in ways that a massage therapist or wellness coach cannot. We build content within the regulatory boundaries that apply to each specific discipline.

Mental health services present a particularly sensitive marketing environment. A counsellor or psychotherapist is marketing to people who are often in distress and who are making a decision that affects their psychological wellbeing. The tone, the content and the imagery all need to reflect the seriousness of that decision, and any claims made need to sit comfortably within the ethical marketing guidelines that bodies like the BACP and UKCP set for their members. We build with that context in mind from the first draft, not as an afterthought.

The post-pandemic period has been significant for health and wellness businesses. Online therapy has gone from a niche to a mainstream option, and many practitioners now work across both in-person and online modalities. This creates both a broader potential client geography and a more complex SEO challenge, since online therapy searches are national rather than local in character. We build strategies that capture both local in-person enquiries and national online therapy searches for practitioners who offer both.

We can work with health and wellness practitioners anywhere in the UK. All meetings are by video call, so it does not matter where you are.

Pricing: Our health and wellness marketing packages start from £500 per month. All pricing is on our pricing page.