Growth & CRO

WHATSAPP MARKETING// WhatsApp marketing with 98% open rates

WhatsApp has the highest open rate of any messaging channel. We set up your Business account, build automated flows, create broadcast campaigns and integrate with your CRM, turning WhatsApp into a serious revenue channel.

WhatsApp Marketing

Reach customers where they actually read messages

Custom quoted per project
NOW TAKING ON NEW CLIENTS
Limited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.
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WhatsApp has over two billion active users and a message open rate that makes email look slow. While email open rates average around 20 percent, WhatsApp messages are read by over 90 percent of recipients, typically within minutes. WhatsApp Business API allows businesses to send templated messages, run automated sequences and provide customer service through a channel most competitors have not yet considered.

We set up and manage WhatsApp Business API campaigns for businesses that want to communicate through a channel with exceptional engagement rates. Every campaign must comply with WhatsApp strict messaging policies and we ensure yours does from the first message.

What We Set Up and Manage

WhatsApp Business API from configuration to campaign management

Technical setup, message strategy and ongoing management.

WhatsApp Business API setup

Business API configuration, number verification and Meta Business Manager setup.

Template approval

Message templates submitted to WhatsApp for approval. Every message type requires pre-approval before any sends.

Campaign strategy

Message sequence strategy covering the full customer lifecycle: lead nurture, appointment reminders, order updates and re-engagement.

Automation setup

Automated sequences triggered by customer actions. Welcome messages, booking confirmations and follow-ups built and tested.

Performance tracking

Message delivery rate, open rate, response rate and opt-out rate tracked per campaign. Monthly performance report.

Two-way communication setup

Inbound message handling for customer queries. Response protocols and escalation paths configured before launch.

The Process

From API setup to active campaign management

Technical configuration first, then campaign build, then ongoing management.

01

Business API application and setup

Meta Business Manager verified, API applied for and configured, number registered and templates submitted for approval.

02

Campaign strategy and sequence build

Message templates written, approved and loaded. Automation sequences built and tested. Contact list segmentation configured.

03

Campaign management and reporting

Campaigns launched on schedule. Performance tracked weekly. Monthly report covering engagement and commercial outcomes.

THE OPEN RATE GAP

WhatsApp vs every other marketing channel

The gap in engagement between WhatsApp and other channels is not marginal. It is the difference between a message that gets read and one that gets ignored.

WhatsApp messages
98%
Read within 3 minutes
SMS messages
82%
Read within 5 minutes
Push notifications
45%
Variable by app and device
Email marketing
21%
Strong for warm lists
Social media posts
6%
Algorithmic reach limits

Source: Twilio / Meta Business messaging report 2024. WhatsApp open rates are consistently 4 to 5x higher than email for equivalent content.

Why SearchSoda

WhatsApp marketing that complies and converts

Policy compliance from the start

WhatsApp policies are strict and non-compliance risks account suspension. We ensure every campaign meets requirements before any messages are sent.

Automation that feels personal

Well-written automated messages feel like direct communication rather than bulk marketing.

Engagement data as a commercial signal

Ninety-eight percent open rates generate data that tells you who is interested and when.

Common Questions

Questions about WhatsApp marketing

You need a number not already registered as a personal WhatsApp account. We manage the registration process.
Meta approval typically takes one to two weeks. Template approvals take 24 to 48 hours per template.
Utility messages (order confirmations, reminders), authentication messages and marketing messages. Each has specific policy requirements.
Yes. Two-way communication is a core feature. We set up response handling as part of the setup.
WhatsApp requires explicit opt-in for marketing messages. We design compliant opt-in flows for your website or point of purchase.
Yes when implemented correctly. Consent management, data retention and opt-out handling must be configured appropriately.
WHATSAPP MARKETING IN DEPTH

Why WhatsApp delivers open rates that no other marketing channel can match

WhatsApp messages are read by 98 percent of recipients, typically within three minutes of receipt. Email open rates average 21 percent in most industries. The gap between these two figures is not a matter of degree. It is a different category of marketing reach entirely. When a business sends a WhatsApp message to a customer who has opted in to receive them, that message will almost certainly be read, and read within minutes. No other channel comes close.

The reason for this performance is that WhatsApp is a personal communication channel used for conversations with friends, family and close contacts. When a business message appears in that context, the recipient's attention is already primed. Contrast this with email, which most people have been trained to filter and ignore as a medium, or social media, where brand content competes with everything else in an algorithmic feed for a finite attention budget.

WhatsApp Business API is the enterprise-level version of WhatsApp that allows businesses to send automated messages, create chatbot flows, manage customer conversations at scale and integrate with CRM systems. It requires Meta approval and is more complex to set up than the standard WhatsApp Business app, but it is the only version that can handle the volume and automation required for meaningful marketing use. We manage the entire API approval and setup process as part of our WhatsApp marketing service.

Broadcast campaigns through WhatsApp are subject to Meta's template approval process, which requires message templates to be pre-approved before sending. This is an intentional friction that maintains the quality of the channel: because businesses cannot send arbitrary content, recipients know that any WhatsApp message from a business they have connected with will be relevant and opt-in. This is why WhatsApp has maintained its open rates while email open rates have declined year on year.

We set up and manage WhatsApp marketing for businesses across the UK, including London, Manchester, Birmingham, Leeds, Bristol and throughout the country. We handle the API approval, the integration with your existing CRM and the ongoing campaign management.

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