BRAND IDENTITY// Brand identity that makes you memorable
A full brand identity gives you consistency across every touchpoint, from your website to your business cards to your Instagram grid.
A brand that looks like it belongs at the top of your market
From £500 one-offLimited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.Get in touch to check current availability
Most businesses underinvest in brand identity and overpay for it later through lost credibility or expensive redesigns. A properly built brand identity gives you a visual language that scales: logo, colour palette, typography and usage rules that work everywhere your business appears.
We offer three levels. Logo design from £500 with three concepts and two revision rounds. A full brand identity including palette, typography system and brand guidelines is £1,000. A brand refresh for existing assets that need updating is £750.
See a brand system being built, one decision at a time
A brand guide explains the rules. A working tool shows you what those rules actually do. Move through the same six stages a paid project goes through, from setting the brief to opening the handover folder.
SearchSoda Arcade is our own set of three browser games. We designed the games and the brands around them, so every asset shown here is our own work rather than a client project.
Deliverables across every brand package
Every brand project delivered in formats you can use everywhere.
Logo design
Primary logo, secondary variations and logomark. SVG, PNG and PDF. Light and dark versions, colour and monochrome.
Colour palette
Primary and secondary brand colours with HEX, RGB and CMYK values. Usage guidelines covering when to use which colours.
Typography system
Primary and secondary typefaces selected for the brand. Heading hierarchy and body text specified with weights and sizes.
Brand guidelines
A reference document covering logo usage, colour application and typography rules for handoff to other designers or developers.
Complete file package
All source files and export formats for the brand assets, yours on delivery. No licensing fees and no ongoing dependency on us.
Revisions included
Two rounds of revisions on every concept. We present the rationale so revisions stay focused and productive.
How a brand identity project works
Three stages, a fixed price and a clear timeline.
Discovery and brief
Questions about your business, your customers and the brands you admire and want to distance yourself from.
Concept presentation
Two to three distinct directions with full rationale for each. You choose a direction and we develop it.
Refinement and delivery
Two revision rounds on the chosen direction. Final files in every format with a brand guidelines document.
Brand design that serves the business
Design driven by brief, not taste
Every design decision traces back to the brief. We present considered directions and explain why each serves the business.
Complete file delivery
You receive every source file and export format. Fully portable, no ongoing dependency on us.
Designed for digital from the start
Every brand we build is designed with digital application in mind from day one.
Questions about brand identity design
What a brand identity system actually consists of and why getting it right at the start saves significant money later
A brand identity is not a logo. A logo is the most visible element of a brand identity, but the identity itself is a system: the logo, the colour palette, the typography, the graphic elements, the photography style and the tone of voice that together create a consistent and recognisable impression across every context where the business communicates. When all of these elements work together coherently, the cumulative effect is brand recognition. When they are inconsistent, the cumulative effect is confusion and a perception of lower quality and credibility.
The commercial case for investing in a properly developed brand identity at the right stage of a business's growth is compelling. Lucidpress research consistently finds that brand consistency increases revenue by an average of 23 percent, because it builds the recognition and trust that converts brand-aware prospects into customers at a higher rate. More concretely, a business with a strong, consistent brand identity can charge higher prices for equivalent products or services than a business that looks generic or inconsistent, because the brand itself communicates quality and reduces the perceived risk of purchase.
The deliverables from a brand identity project need to be practically useful across every context the business actually operates in. A beautiful brand that only works at large sizes on white backgrounds is not a complete brand identity. The logo needs to work in black and white, in small sizes, on dark backgrounds, on merchandise and in digital contexts. The colour palette needs to be specified in CMYK for print, RGB for digital and Pantone for physical production. The typography needs to include web-safe alternatives for digital use. The guidelines need to be clear enough that anyone producing content for the business can apply the brand correctly without asking for help.
Brand refresh is as important as initial brand development for established businesses. A brand identity designed ten years ago may have served the business well at the time but may now look dated relative to competitors who have invested in their visual presentation. A refresh is not a rebrand: it is an evolution that modernises the visual system while retaining the recognition value that the business has built in its existing identity.
We work in Bloomsbury, central London, and take on projects anywhere in the UK. Every project starts with a brand discovery session that establishes the values, personality and positioning the visual identity has to carry.
Ready to get started?
Book a free consultation and we'll put together a specific plan for your business.
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