EMAIL MARKETING// Email marketing that people actually read
Email has the highest ROI of any marketing channel, £36 return for every £1 spent. We design, write and send campaigns that your subscribers actually open.
Turn your email list into your most profitable marketing channel
From £750 per monthLimited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.Get in touch to check current availability
Email marketing consistently outperforms every other digital channel on return on investment. The average return is estimated at £36 for every £1 spent. Most businesses either do not email at all, email inconsistently, or send emails that provide no value and gradually erode list quality.
We manage email campaigns and automation sequences for businesses that want to use their list as a genuine revenue channel. Platform-agnostic: we work with Klaviyo, Mailchimp, ActiveCampaign and others.
Email marketing across campaigns and automation
Everything from list health to revenue attribution.
Campaign strategy
Monthly email calendar planned with commercial objectives. Promotional, nurture and value-led emails sequenced for each segment.
Email copywriting
Emails written in your brand voice. Subject lines tested for open rate.
Email design
Branded templates built and maintained. Mobile-first design tested across major email clients.
Automation setup
Welcome sequences, abandoned cart flows, post-purchase and re-engagement campaigns built and tested before activation.
List management
Segmentation, suppression of unengaged subscribers and GDPR compliance maintained.
Reporting
Open rate, click rate, revenue attributed and unsubscribe rate reported monthly.
From list audit to optimised email programme
Audit, strategy, production and ongoing optimisation.
List audit and platform review
Current list health assessed, platform reviewed, existing automations audited. Deliverability issues resolved before any new sends.
Strategy, templates and automations
Email strategy agreed. Branded templates built. Priority automations set up and tested end-to-end before activation.
Monthly campaigns and optimisation
Monthly campaigns planned, written and sent. Performance tracked. Subject lines and send times A/B tested.
Email marketing vs every other channel
Email consistently delivers the highest ROI in digital marketing because you own the list, the relationship and the conversation.
Email marketing focused on revenue, not open rates
Revenue attribution as the primary metric
Open and click rates are reported. The number we optimise toward is revenue generated per email sent.
Automation that works while you sleep
A properly built welcome sequence and post-purchase programme generates revenue continuously.
List health as a commercial asset
An unengaged list degrades deliverability and eventually stops working. We manage list health actively.
Questions about email marketing and automation
Why email consistently delivers the highest ROI in digital marketing and how to achieve it
Email marketing delivers an average return of £42 for every £1 spent, according to the DMA's annual email benchmarks report. No other digital marketing channel comes close to this figure consistently. The reason is structural: you own the relationship with your email list. Unlike social media followers, which are lent to you by the platform and can be taken away by algorithm changes, or paid search visibility, which requires ongoing spend to maintain, an email list is an asset you own outright. When you send an email, it reaches your list regardless of what any algorithm decides.
The most common reason email marketing underperforms is poor list quality rather than poor execution. A list of 10,000 people who want to hear from you will outperform a list of 50,000 people who do not by every meaningful metric. Open rates, click rates, conversion rates and deliverability all benefit from a clean, engaged, permission-based list. Building that list more slowly and maintaining it more carefully produces better commercial outcomes than growing it quickly through questionable means.
Automation is where email marketing becomes scalable. A welcome sequence that introduces new subscribers to the business over several emails, a re-engagement sequence for subscribers who have not opened in 90 days, a post-purchase sequence for ecommerce customers and a lead nurture sequence for service business enquiries can all run automatically, 24 hours a day, creating commercial outcomes without any ongoing manual effort once they are set up correctly.
Deliverability is a technical concern that has significant commercial implications. An email that lands in spam reaches nobody. Sender reputation, SPF and DKIM configuration, list hygiene and sending patterns all affect deliverability. We manage all of these as part of every email marketing engagement, because even the best email campaign is worthless if it does not reach the inbox.
We manage email marketing for businesses across the UK, including London, Manchester, Birmingham, Leeds, Bristol and throughout the country. We work across Klaviyo, Mailchimp, HubSpot, ActiveCampaign and most major email platforms, and can migrate clients between platforms if their current tool is limiting their programme.
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