MARKETPLACE SEO// Marketplace SEO that increases your product visibility
Millions of buyers search on Amazon and Etsy every day, often with intent to buy immediately. We optimise your listings, images, pricing strategy and advertising to make sure your products appear at the top.
Rank higher on Amazon, eBay and Etsy without spending more on ads
Custom quoted per projectLimited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.Get in touch to check current availability
Marketplace SEO is the process of optimising your product listings to rank higher in the internal search results of Amazon, eBay, Etsy and similar platforms. Most sellers ignore it entirely and rely on paid advertising to generate visibility. Organic ranking within a marketplace generates sales without a per-click cost that rises as competitors bid more aggressively.
We audit your listings, research the right keywords and optimise every element that influences the ranking algorithm on each platform you sell on.
The listing elements that drive organic marketplace rankings
Every element the algorithm uses to determine where your product appears.
Keyword research
Platform-specific research using Amazon, eBay and Etsy search data. High-volume terms prioritised by competition and conversion potential.
Title optimisation
Product titles optimised for the ranking algorithm and for human readability. Primary keywords placed in the positions each platform weights most heavily.
Bullet points and description
Backend keywords and product descriptions written to maximise keyword coverage while clearly communicating product value.
Image strategy
Image brief covering the number, type and content of images that drive conversion on each platform.
Review strategy
Process for generating consistent reviews within each platform guidelines. Reviews are a primary ranking signal.
Rank tracking
Weekly tracking of keyword positions within each marketplace. Monthly report covering rankings and sales performance.
How marketplace SEO improves organic visibility
Audit, optimise and monitor across every platform you sell on.
Listing audit and keyword research
Full audit of current listings, keyword research using platform-specific tools and competitor analysis.
Listing optimisation
Title, bullet points, description and backend keywords updated across every listing. Image brief produced and review process established.
Monitoring and iteration
Rankings tracked weekly. Listings updated as new search terms emerge. Monthly report covering rankings and sales.
The marketplace SEO timeline: from listings to organic sales
Marketplace SEO takes time to compound but once organic positions are established, every sale costs nothing in ad spend.
Listing audit and keyword research
Every active listing audited across all platforms. Keyword research completed using platform-specific search data. Competitor listings analysed. Priority SKUs and categories identified for first phase of optimisation.
Listings updated
Title, bullet points, description and backend keywords updated across priority listings. Image brief produced and implemented. Review generation process established and running.
Keyword rankings improving
Optimised listings begin climbing the internal search results. Impression share grows for target search terms. Early organic sales attributable to improved listing positions appear in sales data.
Organic sales growing
Multiple listings ranking on page one for target keywords. Organic sales growing month on month. Ad spend requirements reducing as organic positions replace paid visibility for the same search terms.
Sales without ad spend
Established organic positions generating consistent sales without a cost-per-click. Review accumulation continues to strengthen rankings. Each optimised listing builds authority that makes the next optimisation more effective.
Why organic ranking beats paid ads on marketplaces
Marketplace SEO without the guesswork
Platform-specific keyword research
Amazon, eBay and Etsy search data are all different. We use the right research tools for each platform.
Sales data as the success metric
We track whether optimised listings generate more sales, not just more impressions.
Algorithm-aware optimisation
Each marketplace updates its algorithm regularly. We monitor platform changes and adjust strategies accordingly.
Questions about marketplace SEO
Why Amazon and Etsy search are different from Google and what that means for how you optimise
Amazon's A9 search algorithm has one primary objective: predict which listing a searcher is most likely to purchase from and rank that listing first. This is fundamentally different from Google's search algorithm, which tries to rank the most relevant and authoritative content regardless of commercial intent. The implication for optimisation is significant: on Amazon, conversion rate is a ranking factor. A listing that converts a higher proportion of its visitors into buyers will rank above a listing that attracts more clicks but converts fewer of them.
Keyword research for Amazon requires different tools and a different methodology from web SEO. Amazon's search index is built from the text in your listing and from backend keyword fields that are not visible to shoppers. The title is the most heavily weighted field, followed by bullet points and backend keywords. A title that contains the primary keyword phrase in a natural, readable format and that includes the most important secondary keywords without becoming unreadable will consistently outperform a keyword-stuffed title in both rankings and conversion.
Amazon reviews are the most important trust signal on the platform and have a direct relationship with both ranking and conversion. A product with 200 reviews at 4.6 stars will dramatically outsell a product with 20 reviews at 4.8 stars in most categories, because the volume of social proof overcomes the slight difference in average rating. Building an ethical, policy-compliant review generation process is one of the highest-return activities available to any Amazon seller.
Enhanced Brand Content (A+ Content) and Brand Story are available to registered brands and have a demonstrable positive impact on conversion rates. A+ Content replaces the standard product description with richer visual content, including comparison charts, lifestyle imagery and detailed feature explanations. The improvement in conversion rate from well-designed A+ Content typically runs to 5 to 10 percentage points, which at meaningful sales volume compounds significantly.
We provide marketplace SEO for Amazon, Etsy and other marketplace sellers across the UK, including London, Manchester, Birmingham, Leeds, Bristol and throughout the country. Measurable improvement in organic ranking and conversion rate is typically visible within the first 60 days.
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