Social Media

SOCIAL MEDIA// Social media management that builds real audiences

Consistent, on-brand content posted at the right times, with the right captions and hashtags. We handle everything so you never have to worry about it.

Social Media Management

Consistent, on-brand content across the platforms your customers actually use

From £500 per month
NOW TAKING ON NEW CLIENTS
Limited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.
Get in touch to check current availability

The problem with most outsourced social media is the same: generic content posted on a schedule with no strategy and no connection to the commercial goals of the business. Follower counts go up but enquiries do not.

We manage social media for businesses that want consistent, quality content that actually builds an audience worth having. Starter at £500 per month covering two platforms with three posts per week. Growth at £750 and Premium at £1,250 with expanded coverage and additional content types.

What We Manage

Social media management across every deliverable

Content, community, consistency and reporting.

Content calendar

Monthly content calendar planned in advance covering every post across every platform. Approved by you before scheduling.

Content creation

Captions, graphics and short-form video scripts written and designed. Every post matched to your brand voice.

Graphic design

Branded graphics created for each platform. Sized and formatted correctly for feed, Stories and Reels.

Community management

Comments replied to, DMs responded to and brand mentions monitored within agreed response times.

Monthly reporting

Reach, engagement rate, follower growth and link clicks reported monthly with recommendations.

Hashtag and SEO strategy

Hashtag research and in-caption keyword strategy to improve organic discovery on each platform.

The Process

How we manage your social media presence

Onboarding, content production and ongoing management.

01

Brand onboarding and strategy

We understand your business, audience and brand voice before producing any content. A strategy document is agreed before the first post goes out.

02

Monthly content calendar

Content planned and designed one month ahead. You review and approve before anything is scheduled.

03

Publishing, monitoring and reporting

Content published on schedule. Comments and DMs monitored. Monthly report with performance data and recommendations.

THE CONSISTENCY EFFECT

How posting frequency affects organic reach and follower growth

Social media algorithms reward consistency. Accounts that post regularly reach more of their existing audience and grow faster than those that post sporadically.

Daily posting with strategy
85% reach
Maximum algorithmic favour
3 to 5 posts per week
65% reach
Strong consistent growth
1 to 2 posts per week
35% reach
Moderate, declining over time
Sporadic irregular posting
12% reach
Algorithm deprioritises account

Source: Later / Hootsuite Social Media Benchmarks 2024. Reach percentage refers to proportion of existing followers served each post.

Why SearchSoda

Social media management with commercial intent

Content connected to commercial goals

Every piece serves a purpose: building authority, generating enquiries or driving traffic. Content without a goal is noise.

You approve before we publish

Nothing goes out without your sign-off. The monthly calendar is presented for review and approval.

Measured by outcomes, not output

We report on reach, engagement and traffic. If content is not performing, we change the approach.

Common Questions

Questions about social media management

Instagram, Facebook, LinkedIn, TikTok and X (Twitter). Starting with Instagram and one other platform is the most common approach, and usually the smartest one.
Starter includes three posts per week across two platforms. Growth includes five posts and Stories. Premium includes daily content, Reels and expanded platforms.
Yes. All content created is yours. If you end the service you keep all assets produced during the engagement.
Yes. Organic social builds the audience and brand trust. Paid amplifies the best performing content.
Urgent posts can be requested outside the monthly calendar with 24 hours notice in most cases.
We write everything: captions, hashtags and scripts for Reels.
SOCIAL MEDIA MANAGEMENT IN DEPTH

What effective social media management actually involves and why consistency is the primary variable

Consistency is the single most important variable in social media performance. An account that posts excellent content five times per week for 52 weeks will outperform an account that posts brilliant content occasionally and goes quiet for months, on every metric that matters: follower growth, reach, engagement rate and, most importantly, commercial outcomes. The social media algorithms of every major platform are designed to reward accounts that post consistently and penalise accounts that go dormant and then post in bursts.

The reason most businesses fail to maintain consistency is that social media content creation requires a continuous input of time, creative energy and editorial judgment that internal teams with other responsibilities cannot sustain alongside their primary work. When the business is busy, social media posting drops. When it is quiet and the time is theoretically available, the creative energy is not there. A managed social media service solves this structural problem by making content production and scheduling the responsibility of a dedicated team whose primary job it is.

Content strategy is what separates social media management that builds commercial value from social media management that just fills a posting schedule. A strategy defines the content mix, the tone of voice, the type of content that serves each part of the funnel (awareness, consideration, conversion, retention) and how the social media presence connects to the business's wider commercial objectives. Without strategy, social media management produces activity without outcomes.

The relationship between social media and search engine optimisation is increasingly direct. Social signals are not a direct Google ranking factor, but the content distribution and link acquisition that comes from engaging social media content contributes to the authority signals that Google uses to rank websites. A blog post that is widely shared on social media will accumulate links from other sites at a higher rate than one that is not. Social media is therefore a distribution channel for content SEO as much as it is a standalone channel.

We manage social media for businesses across the UK, including London, Manchester, Birmingham, Leeds, Bristol, Glasgow and throughout the country. We work across Instagram, Facebook, LinkedIn, TikTok and X, building content calendars and managing the full production and scheduling process.

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