PR DIGITAL PRESS// Digital PR that gets your business into the press
Earn coverage in top UK publications, news sites and industry blogs. We write, pitch and distribute press releases that build your brand authority and generate high-quality backlinks.
Get your business featured in the publications your customers read
Custom quoted per campaignLimited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.Get in touch to check current availability
Digital PR earns coverage in online publications, news sites and industry media. It serves two purposes simultaneously: brand awareness with your target audience and backlinks from authoritative domains that directly improve organic search rankings. A single placement in a relevant national publication can be worth more to your SEO than dozens of lower-quality links.
We run digital PR campaigns that generate genuine editorial coverage, not paid placements or press release distribution to sites that nobody reads.
The elements of a digital PR campaign
Strategy, outreach, coverage and link acquisition.
Campaign concept and angle
A story angle that a journalist or editor would actually want to publish. Data-led stories, expert commentary or newsworthy business developments.
Press release and media pack
Well-written press materials that give journalists everything they need to cover the story without additional work.
Media list and outreach
Targeted outreach to journalists, editors and content managers at relevant publications. Not mass distribution.
Link acquisition
Every piece of coverage including a link to your site is tracked. Domain authority and relevance documented.
Coverage tracking
All published coverage tracked: publication name, domain rating, estimated traffic and link profile.
SEO impact reporting
Ranking changes for targeted keywords monitored alongside coverage activity.
From campaign concept to published coverage
Built around editorial quality rather than volume of press release distribution.
Campaign strategy and angle development
We identify the story angle most likely to generate genuine editorial coverage. Concept approved before any outreach begins.
Media materials and outreach
Press release and supporting materials produced. Targeted outreach to specific journalists and publications relevant to the story.
Coverage tracking and SEO monitoring
All coverage tracked as published. Links documented. Ranking changes monitored to attribute SEO impact.
Not all backlinks are worth the same to Google
A single link from a high-authority publication can move rankings more than a hundred low-quality directory links.
PR that serves both brand and SEO goals simultaneously
Editorial coverage, not press release distribution
We pitch specific journalists at specific publications with stories they would want to cover.
SEO impact as a primary metric
Every campaign assessed for both brand reach and link acquisition. We target publications with genuine domain authority.
Campaigns built around real angles
Data-led stories, survey results and expert commentary earn coverage. We develop angles with genuine editorial merit.
Questions about PR and digital press
Why links from editorial coverage are worth more than any other type of backlink
A backlink from a national newspaper, an industry trade publication or a high-authority news site is worth more for SEO than dozens of directory listings, guest posts or link exchange arrangements. The reason is that Google's PageRank algorithm was originally built around the insight that editorial links, links a journalist or editor placed because they thought the content or the source was worth linking to, are a more reliable signal of authority than links that were placed as part of a transaction.
Digital PR earns these editorial links by giving journalists and editors content they actually want to publish. Data stories, research findings, expert commentary on current news and original surveys are the formats that consistently attract coverage in quality publications. A piece of research that reveals something surprising about consumer behaviour, conducted by your business as a credible source, will be picked up by publications that would never consider a press release announcing a new product or a company anniversary.
The SEO value of a single link from a publication with a Domain Rating of 70 or higher is substantial and long-lasting. It passes authority to every page on the linked domain, not just the page being linked to. It contributes to the overall trust signals that Google uses to determine how much to favour a site in its results. And unlike paid search or social advertising, the link does not stop working when the campaign budget runs out.
Beyond the SEO benefits, press coverage has significant commercial value independent of any link it might include. Being featured in a relevant industry publication positions the business as an authority and source of expertise. It provides credibility signals that can be used in sales conversations, on the website and in marketing materials. And it creates the kind of third-party validation that paid advertising cannot manufacture.
We offer Digital PR campaigns for businesses across the UK, including London, Manchester, Birmingham, Leeds, Bristol and throughout the country. Campaigns are built around original research, data and expert commentary that gives publications a genuine reason to pay attention.
Ready to get started?
Book a free consultation and we'll put together a specific strategy for your business.
Book Free Consultation