LINKEDIN ADS// LinkedIn Ads that reach decision makers
LinkedIn is the only platform where you can target by job title, company size and industry. For B2B businesses, it's unmatched.
B2B advertising that reaches decision-makers by job title, company and seniority
From £1,250 per monthLimited availability for new clients starting in 2026. We take on a small number of businesses at a time so every account gets the full attention it deserves.Get in touch to check current availability
LinkedIn is the only advertising platform that lets you target by job title, seniority, company size, industry and company name simultaneously. For B2B businesses selling to specific roles at specific companies, that targeting precision is unmatched. The cost per click is higher than Meta or Google, but the audience quality for B2B makes the cost per qualified lead significantly lower in most sectors.
Our LinkedIn Ads management service starts at £1,250 per month, flat fee. Your budget goes directly to LinkedIn. We cover sponsored content, message ads and lead gen forms.
More room than Meta gives you, and it costs more per click
LinkedIn gives you more headline room than Meta and truncates the intro around 150 characters. It also costs several times as much per click, so the words matter more. Type into the left, then switch tabs to see the same copy across the other placements.
LinkedIn gives you seventy characters of headline against Meta’s twenty-seven, and costs several times as much per click. Both facts argue for spending longer on the words than you would elsewhere. Always check a platform preview before you spend money.
Talk to us about your campaigns
LinkedIn campaign management in full
From audience strategy to reporting.
Audience targeting strategy
Targeting built around the specific job titles, seniority levels, company sizes and industries that represent your ideal customer.
Ad creative and copy
Sponsored content copy written for a professional audience. Different messaging tested for awareness versus lead generation objectives.
Lead gen form setup
LinkedIn Lead Gen Forms configured to capture prospect information without leaving the platform.
Campaign optimisation
Bid strategy, audience exclusions and budget allocation reviewed weekly.
Monthly reporting
Cost per click, cost per lead, lead quality and company-level data where available.
CRM integration
Lead data connected to your CRM or email system where possible for immediate follow-up.
From brief to qualified B2B leads
Strategy, setup and continuous optimisation.
Audience and offer strategy
Targeting built around the combination of job title, seniority, company size and industry that defines your best prospects.
Campaign build and launch
Ad creative written, Lead Gen Forms configured, campaigns built with appropriate bid strategies. Nothing goes live without tracking in place.
Weekly optimisation and monthly reporting
Audiences refined based on conversion data. Monthly report covering leads generated, cost per lead and quality breakdown.
Where B2B leads come from and which convert best
LinkedIn generates a fraction of the volume of other channels. The quality of decision-maker leads and the average deal size more than justify the higher cost per click.
LinkedIn Ads focused on lead quality
Targeting by actual decision-maker profile
We build audiences around the specific job titles and seniority levels that represent real buying authority in your sector.
Lead Gen Forms as standard
LinkedIn Lead Gen Forms generate significantly higher completion rates than external landing pages for B2B campaigns.
Flat fee, no percentage
At £1,250 per month flat, we have no incentive to inflate your LinkedIn ad spend.
Questions about LinkedIn Ads management
Why LinkedIn Ads work differently from every other paid channel
LinkedIn Ads is the only paid advertising platform where you can target by specific job title, seniority level, company size, industry and skills simultaneously. For B2B businesses selling to a specific type of decision-maker, this targeting precision is significant. You are not approximating your audience through interest or behaviour data. You are selecting them directly.
The cost per click on LinkedIn is significantly higher than other platforms, typically £5 to £12 compared to £1 to £3 on Meta or £2 to £6 on Google Search. This leads many B2B businesses to dismiss it without doing the unit economics properly. If your average deal is worth £10,000 and your LinkedIn campaigns consistently deliver qualified sales conversations with CFOs at companies with 50 to 500 employees, the cost per click is largely irrelevant. What matters is cost per qualified conversation, and LinkedIn consistently wins that comparison for mid-market B2B.
Lead gen forms are one of LinkedIn's most effective ad formats for B2B because they pre-fill the user's LinkedIn profile data into a contact form. The friction of completing a form on a landing page is removed entirely. Conversion rates on LinkedIn Lead Gen Forms typically run two to three times higher than equivalent traffic sent to a landing page, which substantially improves the effective cost per lead even though the click cost is the same.
The creative approach for LinkedIn Ads needs to reflect the professional context. Content that would work on Instagram, with high visual impact and minimal copy, typically underperforms on LinkedIn. The audience is in a work mindset and responds better to content that addresses a specific business problem, presents a clear insight or makes a commercially relevant claim with supporting evidence. Expert-led content, data-led posts and direct problem-solution framing all tend to outperform purely brand-led creative.
We manage LinkedIn Ads for B2B businesses across the UK, including London, Manchester, Birmingham, Leeds, Edinburgh and Bristol. Our campaigns are managed on a flat monthly fee with no percentage of spend. First qualified leads typically appear within four to six weeks of a new campaign going live.
Ready to get started?
Book a free consultation and we'll put together a specific plan for your business.
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