SearchSoda Map pack A worked model, not Google

Drag it. Proximity is the one ranking factor you cannot buy, and it changes with every search.

Your profile

Three results, and almost all of the clicks

Google shows three local businesses above everything else. This models what moves you between them, and what each position is actually worth.

A map showing the searcher and nearby businesses

This is a model of how the map pack behaves, not Google’s algorithm. Google weighs relevance, distance and prominence and publishes no formula. The click shares shown are the widely reported shape of the drop-off rather than measured figures for your trade. Treat it as an argument about where effort goes, not a forecast.