Black StreetSoda T-shirt hanging against a dark studio backdrop, lit with hard directional light.

Drop 001 · 300 pieces

AfterDark

Launches Thursday · 20:00 London

00Days

00Hours

00Minutes

00Seconds

A dark print workshop with ink tins, tools and neon-pink equipment under a single lamp.

02 / The story

Made for
the night shift

300Numbered pieces

260GSM cotton

01First edition

StreetSoda began with marker ink on shutters, bus-stop sketches and the colour that survives after the city goes dark. AFTERDARK / 001 turns that energy into one loud mark on a deliberately quiet black tee.

It is cut from 260gsm combed cotton, garment dyed for depth, then printed in layered neon pink and electric blue. The fit is relaxed, the collar is dense and every seam is reinforced where daily wear tests it.

Only 300 pieces exist. Each one is numbered, packed once and never reproduced in this exact colourway. Scarcity is not a counter on the page; it is a decision made before the first order lands.

03 / The garment, properly

Thread
level

A stock theme gives the garment a thumbnail. This sequence makes the construction the argument: print, rib, stitch, label and weight, one decision at a time.

Macro crop of neon pink and blue ink printed into black cotton fibres.

Hand-pulled print

Layered neon ink, laid by hand so every edge lands slightly different.

Macro crop of the dense ribbed black collar.

Built at the neck

2×2 rib collar, reinforced to keep its shape after late nights and hard washes.

Macro crop of the black twin-needle sleeve and hem stitching.

Overbuilt hem

Twin-needle stitching, clean outside and stronger where it counts.

Macro crop of a small woven StreetSoda label on black fabric.

Quiet signature

Woven side label, cut small because the shirt should do the talking.

Extreme macro crop showing the weight and texture of black cotton jersey.

260gsm cotton

Garment dyed, soft now and better after a year of wear.

04 / On body

Real builds.
Front and back.

Fit is product information. Five face-free references show the width, drop and length more clearly than a returns-prone size-table link ever could.

StreetSoda tee folded with black packaging and a printed insert.

05 / Size and fit

Pick the
right one.

Choose a size to see the actual garment measurements. Use the height and fit controls for a quick recommendation, then compare it with the model references.

Chest56cm / flat

Length71cm

Sleeve22cm

Quick fit finderTry M

150cm178cm

Model references

5′11″ / 180cm — wearing L

06 / The drop

300.
That’s it.

Sizes do not disappear when they sell out. They remain visible, crossed through, because the shape of the drop is part of the product story.

Live product-state demo · selection is shared with the bag

300 numbered unitsA fixed production decision, not a fabricated sales claim.

260gsm combed cottonGarment dyed black with a relaxed, dropped-shoulder block.

Hand-layered neon printPink over electric blue, built to soften with the garment.

Shopify underneathVariants, inventory, cart, checkout, customer capture and tax stay native.

07 / The buy

Afterdark / 001

Black · neon pink / electric blue · relaxed fit

£75

Selected sizeM

Launch reminder only. In a connected build this writes straight to the Shopify customer list, and this same section switches to Shopify’s own cart the moment the countdown reaches zero.

Self-contained concept mode. Nothing is for sale yet: this is the page before the drop, which is when the list gets built. On the day the same Shopify theme section switches to Shopify’s native cart and Checkout.