SearchSoda Conversion lab The same page, twice

Drag the line across

One page, before and after. Nothing here is a redesign: the brand, the copy length and the layout are the same. What changed is what the page asks you to do and how much it earns the ask.

Before After
PaintPaperFraming 020 7946 0412

Artist materials, in stock and out the door by 2pm

Winsor, Golden and Sennelier on the shelf, not on back order. Free delivery over £50, or collect from Bloomsbury in an hour.

Shop the range
4.8★ from 412 reviews Free over £50 30 day returns
Postcode
Phone
Check stock and collect

Two fields. We tell you what is on the shelf.

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Welcome to SearchSoda Art Supplies

We are a family run art materials retailer with a passion for quality products and customer satisfaction, serving the artistic community for many years.

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Carousel of five stock photographs
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The headline says what you do “Welcome to” is the most common opening line on the web and it tells a visitor nothing. The replacement names what you sell and answers the question people actually arrive with, which is whether you have it. Relevance
One thing to do, and it is specific “Learn more” asks for a decision without offering anything. “Shop the range” names what happens next, and it is the only button on the screen. Call to action
Six form fields became two Every field is a reason to stop. A postcode and a phone number are enough to check stock and call back, and nothing else is needed to do that. Friction
The phone number is in the header Plenty of stock questions are quicker asked than typed, and on a phone a tappable number outperforms any form. Friction
Proof sits next to the ask Reviews, delivery cost and the returns window are the three things people check before ordering materials they cannot handle first. Putting them beside the button answers the objection at the moment it occurs. Trust
Seven nav items became four Every extra link is an invitation to go somewhere other than the enquiry. Blog and testimonials still exist, they are just not competing with the one thing that matters. Focus
The carousel is gone Rotating banners are among the most reliably ignored elements on any page, and they push everything useful below the fold. Focus
Nothing was made prettier Same brand, same fonts, same photography budget. Conversion work is mostly removal, which is why it is cheap relative to what it returns. The point
No numbers are claimed here, deliberately. You will see agencies quote a percentage uplift for changes like these. The honest position is that it depends entirely on your traffic, your market and what the page was doing before, and the only way to know is to measure your own. What can be said without inventing anything is what each change is for, which is what the notes above do.